Chocolate found to increase passion

At least that's what a report by BBC suggests. here's the link:

http://news.bbc.co.uk/2/hi/health/6558775.stm

I have successfully used this phenomenon to increase motivation and passion for tasks I want to accomplish.

All one has to do is to start compensating oneself with chocolate for tasks well done.

Chocolate caused a more intense and longer lasting "buzz" than kissing, and doubled volunteers' heart rates.

The research was carried out by Dr David Lewis, formerly of the University of Sussex, and now of the Mind Lab.

Chocolate beats kissing hands down when it comes to providing a long-lasting body and brain buzz Dr David Lewis

Experts, concerned at growing levels of obesity throughout the developed world, warn that chocolate should only be consumed in moderation.

Dr Lewis said: "There is no doubt that chocolate beats kissing hands down when it comes to providing a long-lasting body and brain buzz.

"A buzz that, in many cases, lasted four times as long as the most passionate kiss."

Psychologist Sue Wright said: "Chocolate contains phenylethylamine which can raise levels of endorphins, the pleasure-giving substances, in the brain.

In a nutshell, if you want to learn to associate pleasure with accomplishment, chocolate rewards are ideal as I've always insisted (and as you always knew, right?)

Better than kissing?

I guess it depends on who you're kissing too! ;-)

Mark Mifsud